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‘Advanced Insights’: The Future of AI-Powered Storytelling (Video)
Mark Papermaster of AMD and Kimball Thurston of Wētā FX discussed how AI and computing technologies are reshaping visual effects and storytelling in an August 2026 podcast episode.
Why it matters
These advancements allow artists to create more immersive digital worlds and automate tedious tasks, potentially improving the quality and efficiency of movie and show production.
The big picture
This discussion complements reporting on Prime Video's AI lip-sync technology, highlighting the broader trend of AI integration within professional visual effects.
The details
Wētā FX contributed to 'Avatar: Fire and Ash,' 'Superman,' and 'Stranger Things.' The conversation also addressed the extraordinary compute requirements needed to create massive digital worlds.
What's next
Next-generation storytelling workflows will increasingly span across CPUs, GPUs, local AI, and the cloud.
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In this article
Key connections
Mark Papermaster works at AMD
chief technology officer and executive vice president at AMD
Kimball Thurston works at Wētā FX
chief technology officer at Wētā FX
how Wētā FX uses AI to help artists find assets
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