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Co-creating the future of fashion with Google
Google collaborated with designers Jane Wade and Sergio Hudson to build custom AI tools using Google Flow for New York Fashion Week.
Why it matters
These tools reduce the time and costs of runway production, allowing independent designers to spend more time on actual design.
The big picture
This expands on previous instances of Google Flow's creative utility, such as Tiffany Rolfe's use of the tool for a historical narrative campaign.
The details
In-person casting and fittings typically consume up to three full days. The Styling Suite identifies missing elements before physical samples are sewn, while Runway Visualization allows designers to refine model paths and swap lighting to fit budgets.
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In this article
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Key connections
Google Flow is built with AI
Google Flow, our AI creative studio
Google Labs is related to Google Flow
Google’s Envisioning Studio, with support from Google Labs, set out to streamline the creative workflow process... using Google Flow
Envisioning Studio is related to Google Flow
Google’s Envisioning Studio... using Google Flow
Jane Wade uses Google Flow
Google engineers worked side by side with designers Jane Wade... using Google Flow
Sergio Hudson uses Google Flow
Google engineers worked side by side with designers... Sergio Hudson, using Google Flow
Google Flow is related to Styling Suite
The Google Flow tool we co-created with Jane, Styling Suite
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Google Flow is related to Runway Visualization
Our co-developed Google Flow tool, Runway Visualization
Jane Wade uses Styling Suite
The Google Flow tool we co-created with Jane, Styling Suite
Sergio Hudson uses Runway Visualization
Sergio used his tool to stage his runway... Runway Visualization
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