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Drive profitable growth with new data and measurement tools
Google announced new measurement and data tools, including updates to Data Manager and the Meridian open-source model, to help businesses drive growth using AI.
Why it matters
These updates enable companies to unify customer data and more accurately measure the financial return on their marketing investments.
The big picture
This announcement expands on Google's broader AI integration efforts, complementing recent AI-powered feature updates for Workspace and Gemini.
The details
Enhanced conversions in GA and DV360 provide an average 11% Search conversion increase, while connecting offline and app data to Data Manager increases incremental ROAS by 26%. A new Data Strength Uplift Metric in Google Ads now calculates recovered conversions. Additionally, Meridian now includes agentic capabilities to audit data quality and resolve errors in real time.
What's next
Businesses can attend the Rethink 2026 virtual event to learn how to implement these new measurement tools.
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Key connections
Google owns Data Manager
Google owns Google tag
Google owns Meridian GeoX
Google owns Google tag gateway
Nipoon Malhotra works at Google
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Google owns Demand Gen
Data Manager is related to Google Analytics
directly integrating Data Manager into Google Analytics
Data Manager is related to Display & Video 360
directly integrating Data Manager into... Display & Video 360
Data Manager is built with Event and Conversions API
Based on the IAB Tech Lab’s Event and Conversions API (ECAPI) standard
IAB Tech Lab is related to Event and Conversions API
IAB Tech Lab’s Event and Conversions API (ECAPI) standard
Meridian GeoX is related to Meridian
GeoX is generally available globally in Meridian
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