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Grab and OpenAI bring practical AI skills to Southeast Asia
Grab and OpenAI have launched "GO Forward with AI," a program to provide practical AI training to 30,000 Grab driver-, delivery-, and merchant-partners in Southeast Asia. The initiative focuses on helping these partners apply AI tools to their specific work and business needs.
Why it matters
This allows gig workers and small merchants to perform complex business tasks like data analysis and planning without needing a large team, potentially increasing their efficiency and income opportunities.
The big picture
This initiative aligns with data showing that generative AI usage among the global working-age population rose to 18.8% as of June 2026.
The details
The program builds on a prior collaboration that developed a Driver AI Assistant used by nearly 500,000 drivers. A Grab survey revealed that half of Singaporean driver and delivery partners already use AI tools, with 87% of non-users open to trying them. Additionally, OpenAI will train GrabAcademy trainers to scale the program's reach.
What's next
The program will expand to Thailand, Indonesia, and the Philippines later this year, followed by Malaysia and Vietnam in 2027.
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In this article
Technologies
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Key connections
Launching GO Forward with AI today with Grab
Driver AI Assistant is built with OpenAI
Powered by OpenAI models
Oliver Jay works at OpenAI
OpenAI’s Managing Director, International, Oliver Jay
Ong Chin Yin works at Grab
Grab’s Chief Organisational Capability Officer, Ong Chin Yin
Suhada Abdullah is related to Grab
Suhada Abdullah, Grab driver-partner
GrabAcademy is related to Grab
We’ll also train GrabAcademy trainers
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ChatGPT Work is related to Agentic AI
using agentic AI capabilities like ChatGPT Work
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