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How 3 creatives used AI to make small business campaigns
Google and agency Johannes Leonardo launched The Small Brief project, where three creative experts used the AI studio Google Flow to build campaigns for local businesses and nonprofits.
Why it matters
Small businesses and nonprofits can use these AI tools to produce professional-quality storytelling and marketing materials that were previously limited by budget or resources.
The details
- Susan Credle designed a campaign focusing on regenerative agriculture for Stonewood Farm.
- Tiffany Rolfe produced a film chronicling the 200-year history of South Ferry.
- Jayanta Jenkins created a film supporting caregivers through the corporation ARCHANGELS.
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Key connections
Google owns Google Flow
Google created and provides Google Flow as an AI creative studio.
Google is a partner of Johannes Leonardo
Google collaborated with Johannes Leonardo on The Small Brief project.
Susan Credle uses Google Flow
Susan Credle used Google Flow to create a campaign for Stonewood Farm.
Jayanta Jenkins uses Google Flow
Jayanta Jenkins used Google Flow to craft a campaign for ARCHANGELS.
Tiffany Rolfe uses Google Flow
Tiffany Rolfe used Google Flow to create a historical narrative campaign for South Ferry.
Susan Credle is related to Stonewood Farm
Susan Credle created a campaign championing Stonewood Farm.
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Jayanta Jenkins is related to ARCHANGELS
Jayanta Jenkins created a campaign for ARCHANGELS supporting caregivers.
Google Flow is built with Artificial Intelligence
Google Flow is an AI-powered creative studio.
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