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Is that message really from Amazon? Just ask Alexa for Shopping.
Amazon launched a communication verification tool within Alexa for Shopping in the U.S. that allows customers to check if messages, emails, phone calls, or texts are genuinely from the company.
Why it matters
This tool helps U.S. customers avoid falling for scams by providing a real-time way to verify suspicious communications. It also helps Amazon identify and remove bad actors based on user reports.
The details
- The tool provides one of three responses: confirmed from Amazon, not from Amazon, or unable to verify. - Verification analysis includes sender information, content, timing, and formatting. - Amazon partners with the Better Business Bureau to provide a searchable Scam Tracker. - Amazon states it will never ask for passwords or sensitive personal information over the phone.
What's next
The communication verification tool will expand to additional regions over time.
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Key connections
Amazon owns Alexa for Shopping
Amazon customers in the U.S. can now ask Alexa for Shopping to verify whether a message... came from Amazon
Scott Knapp works at Amazon
Scott Knapp, vice president of worldwide buyer risk prevention at Amazon
Amazon is a partner of Better Business Bureau
in the U.S., Amazon has partnered with the Better Business Bureau to provide a searchable Scam Tracker
Alexa for Shopping is related to AI
Alexa for Shopping, the world’s best, most personalized AI assistant for shopping
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