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Prime Video introduces new lip-sync technology on ‘Maxton Hall’
Prime Video is introducing AI and VFX lip-sync technology to synchronize actors' mouth movements with dubbed audio. The feature debuts on the series Maxton Hall.
Why it matters
This technology reduces the visual disconnect in dubbed movies, allowing global audiences to stay more immersed in the story.
The details
Season 3 of Maxton Hall is based on the 2018 novel Save Me by Mona Kasten. Raf Soltanovich serves as the vice president of technology at Prime Video and Amazon MGM Studios.
What's next
Prime Video plans to expand the lip-sync technology to additional titles.
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Key connections
Prime Video uses AI
AI and VFX technologies power the process behind the scenes
Prime Video uses VFX
AI and VFX technologies power the process behind the scenes
Raf Soltanovich works at Amazon MGM Studios
vice president of technology at Prime Video and Amazon MGM Studios
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