Source
Samsung Launches World’s First HDR10+ ADVANCED Streaming Experience on Prime Video
Samsung and Prime Video are launching HDR10+ ADVANCED, a next-generation HDR standard for enhanced picture quality. The service will be available globally starting August 2026 on select Samsung 2026 TVs.
Why it matters
Owners of compatible Samsung TVs will see brighter images and smoother movement during fast-paced scenes. This technology allows streaming content to better reflect the original creator's intent.
The details
- Prime Video is the first streaming service to offer HDR10+ ADVANCED globally.
- Enhanced Overall Brightness uses AI-driven tone mapping to preserve shadow detail.
- Intelligent Motion Smoothing adjusts processing for cinematic or smooth motion.
Get the weekly recap
The stories like this one, picked and explained — once a week, straight to your inbox.