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Samsung’s Galaxy Z8 Series is Bringing More Users into the Fold
Samsung reports strong initial U.S. sales for the Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 one month after launch. The Z Fold models show high demand, while the Z Flip8 is attracting a significant number of users from competing brands.
Why it matters
As foldable designs are refined, consumers can choose devices tailored to specific needs, such as tablet-like productivity or portable entry-level foldables, signaling a shift in smartphone preferences.
The big picture
This sales performance follows previous reporting on the material innovations and engineering used to reduce the Galaxy Z Fold8's weight to 201 grams.
The details
- Fold8 buyers prioritize portability and multitasking, while Ultra buyers prefer the expansive screen. - Most Z Flip8 buyers switching from other brands are first-time foldable owners. - Z Flip users are upgrading to Z Fold8 models three times more than to Fold7.
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In this article
Key connections
Samsung owns Galaxy Z Fold8 Ultra
Samsung’s expanded Galaxy Z series has more users choosing Z Fold8 Ultra
Samsung owns Galaxy Z Fold8
Samsung’s expanded Galaxy Z series has more users choosing... Z Fold8
Samsung owns Galaxy Z Flip8
Samsung’s expanded Galaxy Z series has more users choosing... Z Flip8
Samsung owns Galaxy Z Fold7
Z Fold7, which set a pre-order record last year
Samsung owns Galaxy Z Flip7
Galaxy Z Flip7 drew more users from competing brands
Galaxy Z Fold8 Ultra is related to U.S.
Combined purchases of the Galaxy Z Fold8 Ultra and Z Fold8 in the U.S.
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Galaxy Z Fold8 is related to U.S.
Combined purchases of the Galaxy Z Fold8 Ultra and Z Fold8 in the U.S.
Galaxy Z Fold8 Ultra competes with Galaxy Z Fold8
Shopper feedback indicates the two Z Fold designs are resonating for distinctly different reasons.
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