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The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
Apple has released the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 in stores worldwide. The products became available on Friday, September 18, through physical stores, online, and via the Apple Store app.
Why it matters
Customers can now purchase the latest Apple hardware and access personalized setup assistance and financial options like trade-ins and financing.
The big picture
This retail launch follows the "What Holds Us" photography exhibition which showcased work captured on the iPhone 18 Pro.
The details
John Ternus, Deirdre O’Brien, and Greg Joswiak welcomed customers at the Apple Fifth Avenue location in New York City. Customers can also utilize Apple Upgrade for annual device upgrades and receive Personal Setup for their new hardware.
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In this article
Key connections
Apple owns iPhone 18 Pro
Apple debuted iPhone 18 Pro
Apple owns iPhone 18 Pro Max
Apple debuted iPhone 18 Pro and iPhone 18 Pro Max
Apple owns Apple Store app
shopping... through the Apple Store app
Apple owns Apple Card
financing with Apple Card
John Ternus works at Apple
John Ternus... joined the team at Apple Fifth Avenue
Deirdre O’Brien works at Apple
Deirdre O’Brien... joined the team at Apple Fifth Avenue
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Greg Joswiak works at Apple
Greg Joswiak... joined the team at Apple Fifth Avenue
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