SourceEngagement and connection around the summer football tournament breaks records across Meta's family of apps.
- WhatsApp hit a record of over 29 million messages per second during the Argentina vs Egypt Round of 16 match.
- Participating players collectively added +213.6 million new followers on Instagram.
- Threads recorded 1.5 billion impressions on tournament tagged posts.
- Facebook users published 80 million posts mentioning the World Cup.